Zaggora launched Hotpants with huge success in July 2011, selling a pair every minute in their first 10 weeks, and over 275,000 pairs within the first five months. Thriving on social proof from over 130,000 women on Facebook, Zaggora's first technology-enhanced product flew off the shelves after women experienced significant weight loss and smoother legs.
The Zaggora Hotpants concept is focused on using a special Celu-Lite fabric technology to increase the user's natural body temperature during exercise. In turn, the body starts working harder, resulting in increased metabolism and greater calorie burn. Zaggora Hotpants were made to fit into every woman's lifestyle no matter how busy they are, and can be worn under clothes at work, whilst at the gym, or at home.
Last month, Zaggora announced the launch of three new pro women's coats ducts, expanding its range of technology advanced active wear. The new products follow the same concept as Hotpants, and are designed to give workouts more power in 2012. The new range includes 'Flares,' leggings that target thighs, calves and bums; 'Capri Flares,' three quarter length leggings; and 'Nude Hotpants' which can be worn under garments.
In 2012, Zaggora will be commissioning additional scientific research to further explore the long term effects of their technology enabled active wear.
*Tests were conducted in December 2011 and January 2012 in controlled conditions in British Association of Sport and Exercise Science Accredited Laboratories at the University of Brighton, Chelsea School of Sport.
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